Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
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Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
How to Use Cognitive Dissonance in electronic mail marketing
Cognitive dissonance is the theory that human beings are uncomfortable holding extra…
IDC FutureScape: Worldwide CMO 2017 Predictions
The following predictions are excerpted from IDC's 2017 CMO FutureScape report whi…
Sales Funnel
Blowing Up the Funnel
IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a …
The Five Key Competencies for a Modern Tech Marketing Organization (via IDG Enterprise Marketing)
Our current market landscape is being led by self-educated buyers, and these buyers ar…
marketing and sales alignment
The Marketing Personalized Lead and the Sales Buyer's Journey
All B2B marketers know what an MQL is, but what's an MPL? It's the Marketing P…
content marketing
Who Really Counts? Mapping Internal Influence in the B2B Buying Game
Everyone knows that B2B customers buy as a team. Participants play different roles –…