Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
How to Use Cognitive Dissonance in electronic mail marketing
Cognitive dissonance is the theory that human beings are uncomfortable holding extra…
IDC FutureScape: Worldwide CMO 2017 Predictions
The following predictions are excerpted from IDC's 2017 CMO FutureScape report whi…
Sales Funnel
Blowing Up the Funnel
IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a …
The Five Key Competencies for a Modern Tech Marketing Organization (via IDG Enterprise Marketing)
Our current market landscape is being led by self-educated buyers, and these buyers ar…
marketing and sales alignment
The Marketing Personalized Lead and the Sales Buyer's Journey
All B2B marketers know what an MQL is, but what's an MPL? It's the Marketing P…
content marketing
Who Really Counts? Mapping Internal Influence in the B2B Buying Game
Everyone knows that B2B customers buy as a team. Participants play different roles –…
Cognitive Marketing: The Future for Smart Marketers
"Modern marketing is all about making the most compelling offers to the best cust…
Transformation
IDC CMO FutureScape: Predictions for 2016 and the Digital Transformation
Think marketing has already experienced the biggest impact from digital transformation…
content marketing
Content Strategy: Think Utility Before Customization
For a company with dozens of product lines, numerous possible personas, and a global p…
content marketing
Audience Marketing: Death to the Product "Selfie"
Companies may not intend to be narcissistic. But they unintentionally produce a lot of…
Transformation
Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO
The chief digital officer (CDO) is no longer an exotic, quixotic, flash-in-the-pan rol…
Sales Enablement
The 4 big reasons you need an ABM strategy right now
There are four significant trends making account-based marketing (ABM) a major focus f…
A New Year's Fitness Plan for Your CMO (Content Marketing Operations)
Over the past few months, IDC has worked to define "Content Marketing" and…
organization
The New CMO's First Hundred Day Playbook
In a 2014 study, IDC found that 51% of CMOs at tech companies have held their position…
Call for Participation: IDC's 2015 Cloud Marketing Barometer Survey
IDC's CMO Advisory Service is excited to announce that we are breaking new ground …
