Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
Cognitive Marketing: The Future for Smart Marketers
"Modern marketing is all about making the most compelling offers to the best cust…
Transformation
IDC CMO FutureScape: Predictions for 2016 and the Digital Transformation
Think marketing has already experienced the biggest impact from digital transformation…
content marketing
Content Strategy: Think Utility Before Customization
For a company with dozens of product lines, numerous possible personas, and a global p…
content marketing
Audience Marketing: Death to the Product "Selfie"
Companies may not intend to be narcissistic. But they unintentionally produce a lot of…
Transformation
Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO
The chief digital officer (CDO) is no longer an exotic, quixotic, flash-in-the-pan rol…
Sales Enablement
The 4 big reasons you need an ABM strategy right now
There are four significant trends making account-based marketing (ABM) a major focus f…
A New Year's Fitness Plan for Your CMO (Content Marketing Operations)
Over the past few months, IDC has worked to define "Content Marketing" and…
