Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
Showing posts with the label channel marketingShow all
partner marketing
If Content is Still King, Data is Heir to the Throne
Content marketing is becoming a primary strategy to solve the challenges of massively …
Sales Enablement
Using Data as a Service for Scalable Channel Enablement
The magic ingredient for successful channel enablement at scale is data. Imagine havin…
sales methodology
Connectedness - The Missing Metric for Sales Enablement
Enablement programs for B2B sales and channel resources tend to focus on activities – …
Gerry Murray
As the Channel Churns: The Battle for Routes to Market
High tech channels are restructuring due to the emergence and convergence of social, m…
partner marketing
Channel Marketing from a Sales and Marketing Perspective
Complexity and Diversity at Scale Channel marketing in large high tech companies is on…
Gerry Murray
Making the Most of Channel Marketing
A recent IDC study of large IT companies found that, on average, channel revenue was $…
Sales Force Automation
Channel Marketing Automation – When CRM is not Enough
Whether you pursue a lead through direct sales or a partner it doesn't really matt…