Cognitive supplements - the name of the game to increased productivity?
Cognitive supplements are nutritional dietary supplements that intend to improve cogn…
Showing posts with the label Marketing Performance MeasurementShow all
Marketing Performance Measurement
Measuring Sales and Marketing based on Customer Outcomes
Have you ever used Uber X, the freelance taxi service? Half the cost of a cab and twic…
Marketing Performance Measurement
CMO's report universal lack of preparedness for key challenges
IBM released the findings of their Global CMO study yesterday and one of the primary c…
Sales Force Automation
Channel Marketing Automation – When CRM is not Enough
Whether you pursue a lead through direct sales or a partner it doesn't really matt…
Marketing Performance Measurement
Many Ways to be Agile
We all greatly enjoyed our time together at the CMO Advisory meeting in Santa Clara la…
Marketing Performance Measurement
My Next Marketing Career
The future belongs to marketing specialists, not generalists. If I were starting my B2…
Marketing Resource Management
Are you Ready for Marketing's 2010 Annual Planning Process?
Have you started planning for your 2010 fiscal year yet? Our best practices study in p…
Marketing Resource Management
The Fruits of our MRM Investment
Five or six years ago I was frequently asked the question "What is the one key me…
Marketing Performance Measurement
Is Database Marketing on Your Marketing Operations Radar?
How many times have we heard in the B-to-B marketing press the past several months abo…