Call For Participation - IDC's CMO Advisory Service's 2014 Tech Marketing Benchmark Survey

It is that time of the year - IDC's  CMO Advisory Service  is in the field with ou…

The State of Marketing Operations 2013

Companies simply cannot excel at modern marketing without strong Marketing Operations.…

#CMOFact: IDC 2013 Marketing Investment Planner

With 2012 coming to an end, for many businesses planning for 2013 will bleed into the …

2012 Tech Marketing Budgets, Trends

We are now publishing the results of our major annual Tech Marketing Benchmarks survey…

IDC Tech Marketing Benchmark: Behind the Scenes

This week the IDC CMO Advisory Service will start revealing results from the 2012 Te…

Data-Driven Marketing: A Survey of Marketing Automation Maturity in Global High-Tech Companies

Marketing has become technology, process, and data driven. On average, marketing opera…

Lead Distribution Scoring - a key differentiator for B2B marketers

Lead scoring is a well established technique for marketers to translate digital respon…

Most Important Lead Management Practice: Align on Standards

Of all the lead management best practices a company can invest in, the one that stands…

Technology Buyers Tell Us How to Speed Up the Buying Cycle

IT leaders making enterprise-level technology purchases report that their buying cycle…

Big Data Comes to Marketing?

What's the most commonly heard word in marketing organizations today? It is “Trans…

B2B ROI: Marketing is Not a Candy Machine

"What is your expected return on investment for the next campaign?" This que…

Marketing Automation Roundtable

I participated in a great round table discussion at the Mass Technology Leadership Cou…

CMO's report universal lack of preparedness for key challenges

IBM released the findings of their Global CMO study yesterday and one of the primary c…

The Four Stages of Data Driven Marketing

Who is your customer? It is a deceptively complex question that a surprising number of…

The Marketing Operations Role: Where To, From Here?

Looking Back, Briefly: Marketing Operations has been the fastest growing job role in t…

Essential Guidance for 2011

Building the Intelligent Sales & Marketing Organization. IDC's best and bright…

The Complexity of Multi-Path Marketing

In our most recent survey of CMO's, we asked: "What is your primary Voice by …

Channel Marketing Automation – When CRM is not Enough

Whether you pursue a lead through direct sales or a partner it doesn't really matt…

The IDC Sales and Marketing Automation Framework Sales and marketing organizations are…

Many Ways to be Agile

We all greatly enjoyed our time together at the CMO Advisory meeting in Santa Clara la…