The Marketing Personalized Lead and the Sales Buyer's Journey

All B2B marketers know what an MQL is, but what's an MPL? It's the Marketing P…

Sales Star Turned CMO Tells All: An Interview with Tyson Roberts of Yesler

Executives who earned their stripes in the pre-internet days sometimes cling to the no…

Start Operationalizing Your Buyer's Journey

I was surprised to hear so much talk about the 'buyer's journey' at a rece…

2012 Tech Marketing Budgets, Trends

We are now publishing the results of our major annual Tech Marketing Benchmarks survey…

Lead Management Report: IDC Finds Leaders are Smart, Agile, Automated, and Aligned

IDC CMO Advisory Service's latest best practice report, Realizing the Vision of 21…

Lead Distribution Scoring - a key differentiator for B2B marketers

Lead scoring is a well established technique for marketers to translate digital respon…

Most Important Lead Management Practice: Align on Standards

Of all the lead management best practices a company can invest in, the one that stands…

The IDC Sales and Marketing Automation Framework Sales and marketing organizations are…

A Few Gold Nuggets from BtoB's NetMarketing Breakfast(5/14) – Interactive Marketing

How do you get busy marketers in a room for 2 hours to discuss some of their interacti…

Is Database Marketing on Your Marketing Operations Radar?

How many times have we heard in the B-to-B marketing press the past several months abo…