Marketing to the Data Driven Customer

Customers with digital DNA expect data driven value The digital native generation is b…

Are Ad Agencies Keeping Pace with Marketing's Massive Digital Uptake? (Hint: Maybe Not)

Today, marketing's equivalent to the Brady Bunch's "Marcia, Marcia, Marci…

2014: The year of Digital Marketing...Wait a Second, What Exactly is Digital Marketing?

Or maybe 2014 will be the year of mobile, or the year content marketing. Ok, Ok, I can…

If Content is Still King, Data is Heir to the Throne

Content marketing is becoming a primary strategy to solve the challenges of massively …

Slide Deck - 2013 Cloud Marketing Trends

There is no arguments that the cloud software industry is currently top of mind for ma…

Best Practices for Paid Social Media - An Up and Coming Tool for B2B Marketers

The stigma of social media is something I have been fighting for years. As someone who…

FutureM: For Marketers, Times They are a Changin’

I attended FutureM in Boston a few weeks ago and the main take away was: Marketing is…

Data Analytics wins 2012 US Presidential Election

Data analytics was the big winner in the 2012 US Presidential race. In fact, 11:17 PM …

Facebook Announces 1 Billion Users – It’s Time for All Marketers to Give it a Go

A few days ago Facebook announced that their active users surpassed 1 Billion . This i…

How bright is the silver lining of Salesforce.com's Marketing Cloud?

At their annual Dreamforce shindig last week Salesforce.com announced the formalizatio…

The Personalization Paradox: To get more personal, B2B marketers need to think in terms of accounts

Personalization is fast becoming a de facto customer expectation. In the old days of B…

CMO's report universal lack of preparedness for key challenges

IBM released the findings of their Global CMO study yesterday and one of the primary c…

The Customer Cloud: The Killer App for the Social Enterprise

The old two-step marketing and sales model for customer creation is dead. Today we hav…

The IDC Sales and Marketing Automation Framework Sales and marketing organizations are…

Social Media is Not Marketing...Yet

I have just returned from the Bay Area where last week I moderated a panel of senior m…

Social Media Guidelines

I've posted a couple of blogs recently about the rise of the social media function…

Rise of the Social Media Function

Many opportunities exist for B-to-B marketing organizations in the social media space.…

BtoB Marketing's Response to Social Media: Have we Lost all Control and Impact?

For decades marketing has been desperately trying to connect with their customers in a…

Intel's Digital Marketing Training Program

In many marketing departments, the technical competency required for marketing executi…

A Few Gold Nuggets from BtoB's NetMarketing Breakfast(5/14) – Interactive Marketing

How do you get busy marketers in a room for 2 hours to discuss some of their interacti…