Showing posts with the label Business ProcessShow all
Why Business Executives are the New IT Buying Center technology

Why Business Executives are the New IT Buying Center

newblogger May 14, 2014

Several times a week the IDC CMO Advisory Service gets inquiries from tech company cli…

Sales process - the missing ingredient for marketing ROI sales methodology

Sales process - the missing ingredient for marketing ROI

newblogger October 02, 2013

Most marketers in B2B enterprises have never been trained on sales process. If I were …

IDC Tech Marketing Benchmark: Behind the Scenes Marketing Operations

IDC Tech Marketing Benchmark: Behind the Scenes

newblogger September 24, 2012

This week the IDC CMO Advisory Service will start revealing results from the 2012 Te…